Is franchising missing a woman's touch?

Posted on 13/11/2018

Promisingly, the discrepancy between the sexes when coming to starting a business is slowly decreasing: more and more women are starting their own businesses and seeking autonomy within their career.

But why should women be encouraged to start their own businesses? Only 4.7% of women in the UK start their own business. It can be argued that the increase in female business owners could act as valuable inspiration for other aspiring women who may need that push to start a business themselves! Running your own business gives you the ability to be your own boss, meaning that you have control over where, and when, you work. Business owners have the empowerment of controlling their own finances, creating a success-driven mindset.

The biggest stumbling block when beginning a new business – for anyone, is money. It is not surprising that there is a discrepancy between the number of male-led start-ups and female ones, as research has shown that men tend to start their businesses with nearly twice as much financial capital as women.

Despite the fear of financial struggle, women who have made the decision to fly solo and be their own boss have described it as an ‘incredibly liberating feeling’, which cuts out the ups and downs of staying in a job that you’re not in love with.

The underrepresentation of female entrepreneurs also extends to the realm of franchising. Franchising allows a gateway into owning your own business, with the benefits of running your own business but with the experience of a nationally recognised brand, who can guide you through their tried and tested methods. Numerous women avoid starting their own business due to the fear of ‘going it alone’, as it is such a big step to make into an unknown realm.

Only 23% of franchisees in the UK are women, despite 43% of women feeling that a more flexible work pattern would help them to deal with stress. With this in mind, SDL Property Partners could be the perfect way to bridge the gap between owning a business and maintaining a work life balance . It allows the stability of an established brand but with the freedom to run your own exclusive area, giving a taste of what it is like to be a business owner. We provide initial training and technical product knowledge, as well as ongoing support.


Whether you would like a confidential chat about the possibility of starting your own business, or you want to start the process to become an SDL Property Partner, contact us and we will be happy to help.